Postage stamp platforms

PostEurop (formerly CEPT) is a partnership of European public postal organisations whose main task is to ensure the smoothest possible mail traffic between countries. The affiliated postal organisations also issue a joint PostEurop stamp with a central theme each year. In 2019, this theme was birds.

In this context, Stapps launched a bird-themed marketing concept to stimulate cooperation between the various postal organisations and to boost stamp sales.

Every single bird stamp could be scanned with an app, which would then immediately play the song of the bird in question. After scanning a stamp, users were redirected to a mobile landing page in the language of the postal organisation in question, where they could order the stamp they had scanned, as well as all the other bird stamps.

No fewer than twenty postal organisations took part in this project, with the Norwegian bird stamp proving to be the most popular.